This is the second in a series of posts on how to increase your business profits by using this 7 step framework. (Check out the first post here)

Before you rush off and start working to get more traffic or improve your conversions you need to think like an Olympic athlete.

A quick story so please stay with me…

When I was younger and training regularly to compete in triathlons I had the race of my life. I felt great and raced really well running as fast as I had ever done and finishing strong. I just couldn’t believe how well it all came together.

I had a brief taste of what it must feel like to be an Olympian and have the long hard hours pay off by winning a big race

Obviously something I had done of the previous weeks and months in training was working and working well.

Now I thought how can I do this again and get to the same point or improve even more.

The big let down was I hadn’t written my training schedule down, recorded my details, or really had much basis to accurately replicate the whole thing again.  So I wasn’t really sure how to replicate this fantastic result

Why am I telling you this story?

Carefully monitor everything so when something works you can do more of it, or on the other side is if it’s not working then stop it.

For a business it is not much different to a finally tuned Olympic athlete or the analogy I like is a Formula One race team. Lots of components go into a large “machine” to get to that ultimate goal. Tweaking each little part of that machine can reap phenomenal results

Go to your accounts system (NOW) and check how many sales you made over a period, say 3 months, write down the number of sales, the total revenue, the gross profit of those sales. If you have a CRM system you should also be able to determine how many prospects and customers during the same period.

Once you have a benchmark you can then start trying new things to test a change.

Forget making a change before you have this important benchmark

The trouble with a lot of small business marketing I‘ve seen is that there is no way of knowing if it works or not

Can you tell how many leads came from your last bit of advertising?

It can be as simple as including a different phone number so you can register how many enquiries came in.

Or include a coupon code for a free gift so when customers provide the code you can tally up how that advertising performed


Digital marketing strategist for small to medium business.
I help business owners with their marketing to target and nurture more high value clients, to deliver more profit and grow their business by implementing proven tactics and strategies.
I show you successful lead generation and marketing systems that will bring in an unlimited stream of quality clients to work with.
A critical part of our system is to provide regular checks to ensure you reach your desired success as well as tap into our knowledge and support
I use statistics and data to make smarter decisions in business. Rather than the “spray and pray” marketing of old, I have been able to leverage time and resources to deliver a far better outcome and profits.