Great Marketing Ideas For Small And Medium Size Businesses
If you own a small or medium size business or are simply starting up a new business chances are you are working on a shoe string budget and don’t have thousands to market your business.
Luckily for you there are many ways you can market your business and your website online for far less than you might think. Let’s take a look at some of these low cost ways to market your business.
Create a Website with Relevant and Unique Content
This is probably my favourite (of course) when somewhere between 65% and 80% of all consumers use online searches to find products and services they need. More than half of those who search online also purchase online at least once and often a number of times (just ask Amazon). So having an online presence is the best way to market your business whether it is an online business, a brick and mortar business, or a combination of both.
In order to gain rankings and get your website noticed is to create relevant and unique content for your website that proves to be helpful to users. How to articles, product reviews, and demonstration videos are different types of content that visitors find helpful and will help establish you as expert which builds trusts with potential customers.
One aspect of all this helpful information is that once it is online it can stay there for months or years attracting visitors. So it is definitely worth the effort
Open Up Those Online Communication Channels
Social media is a huge force in business today, and learning how to use social media for marketing your business can really gain your customers attention and getting people buzzing about your products, services, and brand.
Put business profiles up on Linkedln, Facebook, Twitter, Google + and other social media and then place like buttons on your website to make it easy for people to share your site with their friends and followers. Taking the time to interact with your friends and followers via these social media channels helps to put a face to your business. It is important to not use it to sell though as it can quickly turn people away.
Become Active on Question and Answer Sites and Forums
Sites such as Yahoo answers and forums that deal with subjects related to your business is a great way to build your reputation and get information about your business out in front of the public. Being active on these type of sites will show potential customers that are interested in making their life easier and are interested in helping them. This will help to attract more searchers to your site and help to build you as an authority in your market.
Increase Engagement Of Your Visitors
Make sure that visitors to your business and your website have a terrific experience. Use images and videos as often these can tell a better story. Show a phone number on every page of your site. Offer surveys and live chat options to get feedback of how you can serve your customers better and improve your their experience.
Then act on the information you receive so that you customers will know that you value them, which will make it more likely they will tell others about your visit.
By implementing these marketing ideas, you can save some of those precious marketing dollars, while increasing you exposure to a wider audience.
About Peter
Digital marketing strategist for small to medium business.
I help business owners with their marketing to target and nurture more high value clients, to deliver more profit and grow their business by implementing proven tactics and strategies.
I show you successful lead generation and marketing systems that will bring in an unlimited stream of quality clients to work with.
A critical part of our system is to provide regular checks to ensure you reach your desired success as well as tap into our knowledge and support
I use statistics and data to make smarter decisions in business. Rather than the “spray and pray” marketing of old, I have been able to leverage time and resources to deliver a far better outcome and profits.